Millo

Millo is a company of self described foam fanatics, who created a sustainable bean bag alternative. 100% made in NZ from rescued Sleepyhead Dreamfoam offcuts, they were looking for a friendly feeling brand that had stretch.

My vision for the brand was to embody the comfort of the loungers while also feeling playful. Introducing the characters of ‘Mil’ and ‘Lo’ as a fun way to educate the consumer about Millo’s circular business ethos.


Studio - LIKEMINDS

Roles within this project -Research / Strategy -Design Lead -Branding

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